Stellantis Malaysia has opened its first multi-brand showroom – and its second since taking over Peugeot distributorship – in Malaysia. Operated by Allure Auto and located on Old Klang Road, the showroom houses both the Peugeot and Leapmotor brands. Amenities include a comfortable customer lounge, vehicle delivery bay and an interactive configurator display, while up to five cars can be displayed at any one time.
It’s just sales (1S) for now, but there will soon be an additional service and spare parts facility (2S) in USJ 1, which will be shared with Peugeot Subang Jaya. This combined facility will be staffed by Stellantis-certified technicians and equipped to cater for Peugeot vehicles, and a ‘hub’ branded centre to conduct both major and high-voltage system repairs, body and paint, diagnostics and general maintenance to support after-sales for the recently-launched Leapmotor C10 EV SUV.
“(The Allure Auto Old Klang Road showroom) is designed to showcase our captivating range of Peugeot vehicles and the innovative all-new Leapmotor C10 electric SUV. Allure Auto has been a great dealer partner and this second outlet, with more to come, showcases their commitment to providing exceptional brand experiences to our customers and expanding our network nationwide,” said Stellantis Malaysia MD Jamie Francis Morais.
“With the establishment of Allure Auto Old Klang Road, we are strategically positioned to bring the brand closer to our valued customers and enthusiasts. Our dedicated and knowledgeable team members are committed to providing exceptional service, offering a seamless experience that showcases both Peugeot and Leapmotor under one roof. Moreover, we are committed to meeting the after-sales needs of our existing customers through our upcoming service facility in USJ 1. We thank Stellantis Malaysia for giving us this privilege to be part of this journey,” said Allure Auto director Lai Choong Yik.
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