VFACTS October 2024: Toyota RAV4 still on top as HiLux closes gap to Ranger

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Australian new-vehicle deliveries continue to slow from the record pace of 2023, with October 2024 sales figures down once again this month.

However, year-to-date registrations are still up, and the end-of-year figure may yet eclipse the records set in 2023.

Last month, 99,969 new vehicles were delivered to Australian buyers, a decrease of 6.4 per cent compared to the 106,809 deliveries made in the same month a year ago.

That figure includes Tesla and Polestar, which stopped reporting to the Federal Chamber of Automotive Industries (FCAI) but continue to provide their figures to the Electric Vehicle Council (EVC).

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While deliveries of petrol and diesel vehicles dropped between 12 and 15 per cent respectively, hybrids have continued on their upwards trajectory, boosted by almost 55 per cent compared to October 2023.

Year-to-date, the FCAI reports 1,028,376 new vehicles as delivered, which doesn’t count Polestar’s figures following its VFACTS exit in March, nor does it include Tesla deliveries from July onwards.

Despite this, the annual figure is still ahead of the 1,006,095 new vehicles delivered between January and October 2023 – the first time deliveries had passed one million by the end of the 10th month.

“While not at the record levels of 2023, the October result is solid,” said FCAI chief executive Tony Weber.

“However, we remain concerned about the continuing performance of the private buyers segment which was down 14.2 per cent this month following a reduction of 17.2 per cent in September. This does indicate that economic pressures are a concern for families across the country.”

Brands

Toyota continued to dominate the sales charts, despite its deliveries dropping by nine per cent compared to October 2023.

Ford’s sales also dropped by less than half a percent, though Mazda was one of the biggest brands hurt in October, experiencing a drop of almost 18 per cent.

Sister brands Hyundai and Kia both experienced increases, but Mitsubishi, MG and Isuzu Ute all suffered decreases of more than 10 per cent.

As reported earlier this week, Tesla logged its seventh straight month of sales decreases in Australia, contributing to a largely stagnant electric vehicle (EV) segment.

Brand October 2024 sales Change YoY
Toyota 18,471 -9.0%
Ford 8581 -0.3%
Mazda 7656 -17.8%
Hyundai 7086 +7.0%
Kia 6602 +16.9%
Mitsubishi 5590 -12.6%
MG 5206 -14.7%
Isuzu Ute 3651 -12.2%
GWM 3350 +12.9%
Volkswagen 3279 -24.8%
Subaru 3116 -13.5%
Nissan 3050 -18.8%
Mercedes-Benz 2237 +11.1%
BMW 2017 -18.3%
Suzuki 1752 +42.3%
BYD 1732 +71.1%
Tesla 1464 -26.4%
Chery 1448 +110.5%
Lexus 1374 +6.2%
LDV 1216 -29.5%
Audi 1208 -37.5%
Honda 854 -12.4%
Volvo 686 +2.8%
Porsche 673 +38.8%
Mini 670 +71.8%
Land Rover 576 -29.8%
Renault 467 -8.6%
SsangYong 428 +24.8%
Chevrolet 381 +7.0%
Skoda 336 -41.7%
Ram 308 -19.6%
Fiat 222 +13.5%
Cupra 193 -56.1%
Jeep 192 -41.1%
Polestar 130 +66.7%
Peugeot 93 -58.5%
Genesis 70 -56.8%
Jaguar 36 -41.9%
Leapmotor 35
Ferrari 31 +158.3%
Lamborghini 30 +25.0%
Alfa Romeo 28 -61.6%
Maserati 28 -50.9%
Citroen 22 +83.3%
Bentley 12 -20.0%
McLaren 8 +14.3%
Aston Martin 8 -20.0%
Lotus 7 -75.9%
Rolls-Royce 4 +33.3%

Models

For the seventh time in the RAV4’s Australian history – and the fifth time this year – the SUV ended up on top of the monthly sales charts, though less than 250 deliveries separated it and the second-placed Ford Ranger as well as its HiLux stablemate.

Though it appears the RAV4 won’t become the best-seller for the year due to the Ranger’s commanding lead year-to-date, it’s holding a firm second ahead of the HiLux.

The Ford Everest allowed the Blue Oval to have two of its vehicles in the top four, with the SUV finishing the month ahead of Isuzu’s D-Max ute.

In a rarity, there were no Teslas in the top 20, with both the Model Y and Model 3 missing the mark in October.

Notable performers include the Kia Cerato (up a massive 163.5 per cent on last October), however, it wasn’t enough to get a top 20 placing.

Model September 2024 sales
Toyota RAV4 4841
Ford Ranger 4757
Toyota HiLux 4523
Ford Everest 2668
Isuzu D-Max 2295
Kia Sportage 2136
Mitsubishi Outlander 1901
Mazda CX-5 1833
Hyundai Tucson 1803
Hyundai Kona 1800
MG ZS 1761
Toyota Corolla 1751
Mazda CX-3 1631
Toyota HiAce (bus and van) 1570
Mitsubishi Triton 1549
MG 4 1486
Isuzu MU-X 1356
Hyundai i30 1293
Toyota LandCruiser Wagon (300 and 76 Series) 1190
Mazda BT-50 1186

Segments

  • Micro cars: Kia Picanto (526), Fiat 500 (48)
  • Light cars under $30,000: MG 3 (920), Suzuki Swift (509), Mazda 2 (491)
  • Light cars over $30,000: Volkswagen Polo (337), Mini Cooper (217), Mini Aceman (24)
  • Small cars under $40,000: Toyota Corolla (1751), Hyundai i30 (1293), Kia Cerato (967)
  • Small cars over $40,000: MG 4 (1486), Volkswagen Golf (299), GWM Ora (154)
  • Medium cars under $60,000: Toyota Camry (661), BYD Seal (313), Mazda 6 (160)
  • Medium cars over $60,000: Tesla Model 3 (422), BMW i4 (142), Mercedes-Benz C-Class (131)
  • Large cars under $70,000: Skoda Superb (12), Citroen C5 X (1)
  • Large cars over $70,000: Mercedes-Benz E-Class (41), Audi A6 (29), BMW 5 Series (28)
  • Upper large cars: Mercedes-Benz S-Class (9), Porsche Panamera (7), BMW 7 Series (5)
  • People movers under $70,000: Kia Carnival (870), Hyundai Staria (171), LDV MIFA (43)
  • People movers over $70,000: Mercedes-Benz V-Class (33), Volkswagen Multivan (29), Toyota Granvia (14)
  • Sports cars under $80,000: Ford Mustang (311), Toyota GR86 (104), Subaru BRZ (67)
  • Sports cars over $80,000: BMW 2 Series two-door range (96), BMW 4 Series two-door range (95), Porsche 718 Cayman/Boxster (93)
  • Sports cars over $200,000: Porsche 911 (54), Ferrari two-door range (22), Lamborghini two-door range (19)
  • Light SUVs: Mazda CX-3 (1631), Toyota Yaris Cross (835), Suzuki Jimny (827)
  • Small SUVs under $45,000: Hyundai Kona (1800), MG ZS (1761), Mitsubishi ASX (1045)
  • Small SUVs over $45,000: Audi Q3 (543), BMW X1 (449), Mercedes-Benz GLA (420)
  • Medium SUVs under $60,000: Toyota RAV4 (4811), Kia Sportage (2136), Mitsubishi Outlander (1901)
  • Medium SUVs over $60,000: Tesla Model Y (1042), Lexus NX (563), Porsche Macan (337)
  • Large SUVs under $80,000: Ford Everest (2668), Isuzu MU-X (1356), Toyota Kluger (871)
  • Large SUVs over $80,000: Defender (328), BMW X5 (278), Lexus RX (176)
  • Upper large SUVs under $120,000: Toyota LandCruiser 300 Series/76 Series wagon (1190), Nissan Patrol (813), Kia EV9 (37)
  • Upper large SUVs over $120,000: Lexus GX (241), BMW X7 (111), Lexus LX (75)
  • Small vans: Volkswagen Caddy (66), Peugeot Partner (41), Renault Kangoo (34)
  • Medium vans: Toyota HiAce (1241), Ford Transit Custom (337), Hyundai Staria Load (289)
  • 4×2 utes: Toyota HiLux (825), Isuzu D-Max (411), Ford Ranger (288)
  • 4×4 utes: Ford Ranger (4469), Toyota HiLux (3698), Isuzu D-Max (1884)
  • Large pickups: Ram 1500 (258), Ford F-150 (247), Chevrolet Silverado 1500 (195)

Sales by category

Includes Tesla and Polestar sales.

Category October 2024 sales Market share
SUV 57,233 57.3%
Light commercial 22,171 22.2%
Passenger 16,040 16.0%
Heavy commercial 4525 4.5%

Top segments by market share

Includes Tesla and Polestar sales.

Segment October 2024 sales Change YoY
Medium SUVs 22,826 -4.5%
4×4 utes 16,243 -19.3%
Small SUVs 14,969 -6.1%
Large SUVs 11,557 -22.0%
Small cars 7803 +4.5%

Sales by region

Excludes Tesla and Polestar sales.

State/territory October 2024 sales Change YoY
New South Wales 29,452 -10.8%
Victoria 26,772 -11.5%
Queensland 22,012 +3.4%
Western Australia 11,649 +14.6%
South Australia 6267 -10.7%
Tasmania 1594 -20.1%
Australian Capital Territory 1403 -10.6%
Northern Territory 859 +11.6%

Sales by buyer type

Excludes Tesla, Polestar and heavy commercial sales.

Buyer type October 2024 sales Change YoY
Private 47,402 -14.2%
Business 37,019 -2.5%
Rental 6282 +1.5%
Government 3147 +1.1%

Sales by fuel or propulsion type

Includes Tesla and Polestar sales.

Fuel type October 2024 sales Change YoY
Petrol 43,506 -12.3%
Diesel 28,941 -19.5%
Hybrid 14,176 +54.6%
Electric 6414 +5.9%
Plug-in hybrid (PHEV) 2407 +36.8%

Sales by country of origin

Includes Tesla and Polestar sales.

Country of origin October 2024 sales Change YoY
Japan 28,535 -10.0%
Thailand 22,016 -11.6%
China 15,401 +1.9%
South Korea 13,701 +8.8%
Germany 5,254 +1.7%



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