Bonhams|Cars Online
London, UK – Bonhams|Cars will offer a unique piece of rock and roll history – the 1977 Cadillac Seville personally owned and driven by Elvis Presley. With custom bodywork by Fisher and powered by a robust 5.7-liter V8 engine, this Cadillac was not just another car for “The King” – it is believed to be the last vehicle he purchased before his untimely death. Elvis selected the distinctive color scheme himself and fitted it with a CB radio to communicate with the Graceland guard house and kitchen. Verified by Graceland Authenticated LLC, the original title bears Elvis’ name, and photographs show him behind the wheel, embodying the iconic legacy of his life and style.
Elvis Presley’s 1977 Cadillac Seville by Fisher will be offered on Bonhams|Cars Online via a sealed bid from 4 – 25 November. The car is expected to exceed its previous recorded sale price of $100,000 from 30 years ago.
The Cadillac Seville’s journey is as storied as its former owner. Nine days after Elvis’s passing, his father, Vernon Presley, transferred ownership to Ginger Alden, Elvis’ fiancée. Following Alden, the car entered the renowned collection of Jimmy Velvet, founder of the Elvis Presley Museum, before eventually being acquired by collector Greg Page for $101,500 at an auction in Las Vegas in 1994. The current owners purchased it at a Graceland auction in 2014 and generously loaned it to the National Motor Museum at Beaulieu for public display.
Now, for the first time in a decade, this special vehicle is available for auction on Bonhams|Cars Online, offering collectors a rare opportunity to own a piece of music and cultural history as unique and unforgettable as Elvis himself.
For more information, please visit bonhamscarsonline.com
About Bonhams|Cars – Bonhams|Cars uniquely offers a choice of live, online and private platforms for buying and selling collector cars – platforms characterised by levels of trust, reliability, and transparency born of over three decades of experience as the premier automotive auction house. Through prestigious live auctions around the world, 24/7 online auctions, and our recently introduced Private Sales service, Bonhams|Cars makes it simple for buyers and sellers to find the platform that best meets their needs.
At Bonhams|Cars Online was founded in 2016 and formally known as THE MARKET. It was UK’s first dedicated online classic car auction platform. From 2016 to 2024 we have auctioned over 5000 cars worth in excess of £100m, with an industry-leading average sale success rate of 84%.
Bonhams|Cars has dedicated motoring departments in London, Paris, Los Angeles, New York, Brussels and beyond. It has a world-class team with expertise in all divisions, from vintage cars to racing motorsport and automobilia to motorcycles.
For more information, please visit bonhamscarsonline.com
If you like stories like these and other classic car features, check out Old Cars magazine. CLICK HERE to subscribe.
Want a taste of Old Cars magazine first? Sign up for our weekly e-newsletter and get a FREE complimentary digital issue download of our print magazine.
